When Lauren joined Kolme Group as their first marketing hire, she walked into a 6-person firm with one major partner and no marketing infrastructure to speak of. What followed was five years of building from scratch — and the results surprised even her: 40+ employees, six active partnerships, and a pipeline that flipped to 60% organic. In this case study, she’s sharing the exact strategy she used, the mistakes she made along the way, and what she'd do again without hesitation.

In this blog you will learn:

• Why Lauren made eliminating single-partner dependence her first strategic priority — and the two-part framework she used to do it

• How she launched Kolme's "Office Hours" program from nothing and turned it into one of their most consistent pipeline drivers

• The full story behind Kolme University — how Lauren got internal buy-in, set the pricing, and eventually landed their courses inside a major enterprise platform

• How she scaled the same marketing model across five new partnerships without rebuilding the wheel each time

• Why she made case studies the final piece of the funnel — and how they helped close some of their largest deals

For forty years, project managers tracked billions of dollars in risks using a tool that never evolved: the Excel spreadsheet. When Lauren and team launched RAIDLOG.com, they weren't just fighting competitors; they were fighting "the way it’s always been done."

By combining a "They Ask, You Answer" educational framework with a high-octane "Keynote-to-Demo" event pipeline, Lauren and team transformed a dry administrative task into an AI-powered strategic advantage. From writing the first-ever book on the subject to launching a global certification program that hit 30% of all PMI chapters, this is the exact Go-To-Market playbook she used to bridge the gap between 1980s methodology and 21st-century AI.

In this post, you’ll learn:

• How to create "natural entrances" into your sales funnel.

• The power of moving from a Freemium model to a 1,200+ user certification loop.

• How we bypassed IT objections to drive a 40% increase in Enterprise accounts.

AI is no longer a marketing experiment — it is a strategic revenue accelerator.

This article outlines how AI was used by Lauren to help close a $350,000 enterprise deal with Equinix, present executive-level positioning to an SVP of a global PMO organization, and modernize Kolme Group’s brand presence in weeks instead of months.

Customer churn rarely happens because a product lacks features — it happens because customers don’t know how to unlock value. A Customer Education University closes that gap.

This article outlines why structured education is one of the highest-ROI investments a SaaS company can make and provides a step-by-step framework for building one. When done well, a university reduces churn, accelerates time to value, increases product adoption, drives expansion revenue, strengthens partner ecosystems, and turns customers into brand advocates.